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From Accidental Entrepreneur to Facebook Digital Ad Expert: Jody Milward’s Journey
Jodi Milward, a successful Facebook digital ad marketer, started her entrepreneurial journey as an accidental entrepreneur. After having kids, she didn’t want to return to a 9–5 office gig and started her first business as a private investigator. However, after 9 years and 7 figures in revenue, she stumbled into the world of social media and paid traffic, eventually becoming a successful digital ad marketer.
From her first client in 2014 who paid her $12 an hour to generating over 7 figures in revenue 6 years later, Jodi has lived and breathed digital marketing. She has experience as a freelancer, sub-contractor, in-house marketer, agency owner, consultant, speaker, educator, and mentor.
In her interview, Jodi shared her quick start guide to becoming an ad manager and the 5 step strategy to 3x your leads and sales with Facebook ads. She also discussed why she chose Facebook ads, whether anyone can learn how to run ads, and the most common stumbling blocks for starting out with Facebook ads.
According to Jodi, Facebook ads can be a powerful tool for businesses, especially for new entrepreneurs looking to get seen in the online space. However, she notes that it’s important to have a clear strategy in place and to continuously test and refine your approach.