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The Power of Brand
by: Christopher H. Loo, MD-PhD
Hey guys!
Welcome back to another weekly newsletter.
Just got back from vacation with the family visiting Universal Studios in Orlando, and getting back into the swing of things.
I’m excited for 2023 and what it has to offer.
On this trip, it struck me about the power of a brand. The most recognizable brands in the world include: Nike, Coke, Starbucks, McDonalds, Marvel, Disney, DC, Apple, Google, Meta, athletes, movie stars, musicians, artists, and celebrities.
The reason why these companies have stuck around for so long is that they have powerful brands. They have loyal followings in the millions. People that will stay up all night, wait in line in freezing cold weather and pay thousands of dollars to support their brands and communities.
Big companies understand this. Billions of dollars are poured out into marketing, advertising, promotionals, brand awareness. It is why advertising, sponsorships, brand partnerships are so valuable. Professional athletes understand this. Tiger Woods, Michael Jordan.
So what is a brand? A brand is what you or your company is known for. It can be for a superior product, service, efficiency, innovation. It is what your customers and loyal followers say about you. It is…
